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Eat for Good


We are on a mission to inspire everyone to eat foods that are better for us and the planet. Because we know that what's on your plate can have an impact on the environment and our health. But small changes can help make a difference.
Help change the world by changing what's on your plate.

Baked Spring Veg Risotto

The problem

It comes down to what’s on our plates as eating, and therefore growing, the same foods over and over damages the soil, takes excessive natural resources, and deprives us of valuable nutrients. In fact, half of the world’s most productive soil has disappeared in the last 150 years. And that’s partly because we repetitively and intensively farm a small number of crops. By changing what we put on our plates we can help change the foods farmers grow, which will be better for the planet and our health. 

Our Purpose


Three things we can do to help make a difference

Luckily there's a tasty solution to our problem. We need to eat more of the good stuff! With our Better For You recipes we're inspiring people to make small changes that are better for them and the planet.

Our Purpose Knorr

Eativist Knorr

Baked Spring Veg Risotto



Change what's on your plate with our Future 50 Food Cookbook

We’ve partnered with the WWF to create the Future 50 Foods, a selection of vegetables, grains, beans, legumes, nuts, and seeds from around the world which increase the nutritional value while decreasing the environmental impact of our meals. As the world’s leading experts in flavor we know how to help you turn them into irresistible plant-based meals that are both good for you and the planet.

Download here 


Our commitment to good food

We're dedicated to making amazing recipes that taste great and help make a difference.