Growing the same foods repeatedly is a cause of soil damage and loss – with approximately half lost in last 150 years
We are on a mission to inspire everyone to eat foods that are better for us and the planet. Because we know that what's on your plate can have an impact on the environment and our health. But small changes can help make a difference.
Help change the world by changing what's on your plate.
The problem
It comes down to what’s on our plates as eating, and therefore growing, the same foods over and over damages the soil, takes excessive natural resources, and deprives us of valuable nutrients. In fact, half of the world’s most productive soil has disappeared in the last 150 years. And that’s partly because we repetitively and intensively farm a small number of crops. By changing what we put on our plates we can help change the foods farmers grow, which will be better for the planet and our health.
Our Purpose
Eativist
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![Growing the same foods repeatedly is a cause of soil damage and loss – with approximately half lost in last 150 years]()
Growing the same foods repeatedly is a cause of soil damage and loss – with approximately half lost in last 150 years
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More than 2 billion people don’t get the nutrients they need mainly because they don’t eat enough nutritious food
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![2 billion people worldwide are affected by a micronutrient deficiency]()
More than 2 billion people don’t get the nutrients they need mainly because they don’t eat enough nutritious food
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Our food system is a major cause of nature loss due to the types of foods planted and the ways they are grown
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![Crops are the number one cause of nature loss]()
Our food system is a major cause of nature loss due to the types of foods planted and the ways they are grown
Three things we can do to help make a difference
Luckily there's a tasty solution to our problem. We need to eat more of the good stuff! With our Better For You recipes we're inspiring people to make small changes that are better for them and the planet.
Our Purpose Knorr
Eativist Knorr
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Mix up your meals with simple grain swaps, add nuts and seeds, or try a new vegetable. After all, variety is the spice of life! Future 50 Foods is a list of 50 foods we should all eat more of - give a few new ones a try. More Variety
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![Diverse Grains]()
More Variety
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Swap out your beef for beans or lamb for lentils for loads of fiber and nutrients while lowering your carbon footprint. Check out Future 50 Foods for ideas. More Plants, Less Meat
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![Less Meat]()
More Plants, Less Meat
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Eat more veggies. Very few of us get enough while they are the most nutrient dense food group. For this reason, Future 50 Foods is loaded with leafy greens, roots, and fruit vegetables - so load up your plate too! More Veggies
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![More Veggies]()
More Veggies
Change what's on your plate with our Future 50 Food Cookbook
We’ve partnered with the WWF to create the Future 50 Foods, a selection of vegetables, grains, beans, legumes, nuts, and seeds from around the world which increase the nutritional value while decreasing the environmental impact of our meals. As the world’s leading experts in flavor we know how to help you turn them into irresistible plant-based meals that are both good for you and the planet.
Our commitment to good food
We're dedicated to making amazing recipes that taste great and help make a difference.
