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A partnership built for flavour
The Philips x Knorr partnership – bringing together world‑leading air fryer innovation and bold, reliable flavour.
That’s why Knorr has partnered with Philips to help you get even more from yours. Delivering the flavour hacks, inspiration and confidence you need to cook great‑tasting meals every day.
A multi‑year, multi‑market, multi‑brand collaboration with Unilever Foods
The Philips x Knorr partnership brings together two category leaders: Philips, pioneers of the air fryer, and Unilever Foods, home to some of the world’s most trusted flavour brands such as us... Knorr!
This is a long‑term, multi‑year collaboration across markets, designed to inspire more confident, flavour‑led cooking at home.
By combining Philips’ innovative air fryer technology with Knorr’s expertise in flavour, we’re making it easier than ever to create meals that are crispy, delicious and full of taste... every time.
Philips introduced the first air fryer to the world in 2010, helping redefine everyday cooking and making healthier, convenient meals a reality for millions of households
Your flavour sidekick for the air fryer, starting with Knorr Seasonings
In year one, the partnership focuses on Knorr’s seasoning portfolio... designed to bring bold flavour to your air fryer with minimal effort.
From dry seasonings like Aromat, to wet seasonings like Knorr Cooking Pastes, these products are the perfect sidekick for your air fryer.
They help solve some of the biggest air fryer challenges, like bland flavour or lack of inspiration...making it quick and easy to turn everyday ingredients into something truly delicious.
Whether you’re cooking a quick midweek meal or experimenting with something new, Knorr helps you get confident, consistent and great‑tasting results every time.
Because we know you love your air fryer
Air fryers have become one of the fastest‑growing kitchen trends, with more people than ever using them for everyday cooking.
They’re loved for a reason:
Quick, easy meals in minutes
Crispy results with less oil
A versatile way to cook everything from vegetables to meat to snacks
But while the appliance is powerful, flavour is what truly brings dishes to life.
That’s where Knorr comes in – helping you unlock the flavour hacks you’ve been looking for, so every meal tastes as good as it looks.