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Our Big Ambition
We’ve got a big global ambition that involves reaching almost two-thirds of the world’s population in less than 5 years. It’s no small challenge – but we believe it’s time for businesses to think big, for the sake of our planet and for generations to come.
In the UK we are helping this ambition but supporting Britain to Cheat on Meat & eat Meat Free meals more often. Did you know eating just meat free once a week can make a BIG impact.
For more information see our calculator.
More Plants
By 2025, 25% of our products will contain one of the Future 50 Foods as a key ingredient. These foods will help improve global biodiversity, improve nutrition and support our planet’s future for generations to come.
If you haven’t heard about the Future 50 Foods yet, then it’s time to get involved. The Future 50 Foods report, published by Knorr® in partnership with WWF (World Wildlife Fund) plus leading scientists, nutritionists and agricultural experts, is a carefully curated list of sustainable food sources
"Diversified diets not only improve human health but benefit the environment through diversified production systems that encourage wildlife and more sustainable use of resources"
Peter Gregory, Research Advisor, Crops For the Future
Eating F50 foods doesn’t have to be difficult, it can be as simple as adding Spinach into your diet, or swapping White Potatoes for Sweet Potatoes or Lettuce for Watercress. It can also be switching your garnishes for sesame seeds or walnuts. Don’t worry our Give it more with Knorr recipes already help you make these choices so take a look.
Less Meat
50% of our turnover will come from plant-based dishes by 2025.
That means our products, made using sustainable, plant-based ingredients, will be helping chefs all over the world to deliver more flavourful meat-free meals.
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