Half the world's soil has disappeared in the last 150 years
Eat for Good
We’re on a mission to inspire everyone to eat better for themselves and the planet.
We know everything on our plates has an impact on our health and the environment. The good news? Small changes can make a big difference.
Change the world by changing what’s on your plate.
The problem
It all comes down to what’s on our plates - farming the same food over and over again can have negative impacts on the environment. It damages the soil, takes excessive natural resources, and deprives us of valuable nutrients. In fact, half of the world’s most productive soil had disappeared in the past 150 years, partly because we’re been repetitively farming the same crops.
By changing what we put on our plates, we can change the foods farmers grow. That’s a big step forward for our personal health and the health of our planet.
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![Half the world's soil has disappeared in the last 150 years]()
Half the world's soil has disappeared in the last 150 years
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2 billion people worldwide are affected by a micronutrient deficiency
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![2 billion people worldwide are affected by a micronutrient deficiency]()
2 billion people worldwide are affected by a micronutrient deficiency
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Crops are the number one cause of nature loss
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![Crops are the number one cause of nature loss]()
Crops are the number one cause of nature loss
Three things we can do to make a difference
Luckily there’s a tasty solution to our problem: We just need to eat more of the good stuff!
Through our products and recipes, we’re inspiring others to make choices that are better for people and the planet.
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Mix up your meals. Swap in grains, add nuts and seeds, or try a new vegetable! It’s all about eating a balanced diet with plenty of different ingredients. Download our Future 50 Foods list for ways to try different foods that are better for our bodies and the planet. More Variety
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![More Variety]()
More Variety
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Trade beef for beans or lamb for lentils during your next meal! Not only do these alternatives have loads of fiber and nutrients, but they also help lower your carbon footprint! Check out our Future 50 Foods list for easy, flavourful meal inspiration. More Plants, Less Meat
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![More Plants, Less Meat]()
More Plants, Less Meat
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Despite being the most nutrient-dense food group, very few of us eat enough veggies. Next time you’re shopping, try reaching for something new! Browse our Future 50 Foods Recipes for more veggie inspiration. More Veggies
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![More Veggies]()
More Veggies
Our commitment to good food
We’re dedicated to great tasting food that makes a real difference. We've been on this journey for over ten years with 95% of our vegetables and herbs grown sustainably and we preserve the goodness of our ingredients through careful drying and flavour blending techniques.
