Half the world's soil has disappeared in the last 150 years
Eat for Good
We are on a mission to inspire everyone to eat foods that are better for us and the planet. Because we know that everything on your plate has an impact on the environment and our health. But small changes can make a huge difference.
Change the world by changing what’s on your plate.
The problem
It all comes down to what's on our plates as eating, and therefore growing, the same foods over and over damages the soil, takes excessive natural resources, and deprives us of valuable nutrients. In fact, half of the worlds most productive soil has disappeared in the last 150 years. And that's partly because we repetitively and intensively farm a small number of crops. By changing what we put on our plates we can change the foods farmers grow, which will be better for the planet and our health.
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![Half the world's soil has disappeared in the last 150 years]()
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![2 billion people worldwide are affected by a micronutrient deficiency]()
2 billion people worldwide are affected by a micronutrient deficiency
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![Crops are the number one cause of nature loss]()
Crops are the number one cause of nature loss
Half the world's soil has disappeared in the last 150 years
2 billion people worldwide are affected by a micronutrient deficiency
Crops are the number one cause of nature loss
Three things we can do to make a difference
Luckily there's a tasty solution to our problem. We just need to eat more of the good stuff!
Through our products and recipes we’re inspiring people to make three changes that are better for them and the planet.
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Mix up your meals with simple grain swaps, add nuts and seeds, or try a new vegetable. After all, variety is the spice of life! Future 50 Foods is a list of 50 foods we should all eat more of - give a few new ones a try.
![More Variety]()
More Variety
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Try someting new. Swap out your beef for beans or lamb for lentils for loads of fibre and nutrients while lowering your carbon footprint. Check out our Future 50 Foods for ideas.
![More Plants, Less Meat]()
More Plants, Less Meat
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Eat more veggies. Very few of us get enough while they are the most nutrient dense food group. For this reason, Future 50 Foods is loaded with leafy greens, roots, and fruit vegetables - so load up your plate too!
![More Veggies]()
More Veggies
More Variety
More Plants, Less Meat
More Veggies
Change what’s on your plate with our Future 50 Foods recipes
We’ve partnered with the WWF to create the Future 50 Foods, a selection of vegetables, grains, beans, legumes, nuts, and seeds from around the world which increase the nutritional value while decreasing the environmental impact of our meals.
As the world’s leading experts in flavour we know how to help you turn them into irresistible plant-based meals that are both good for you and the planet.
Our commitment to good food
We’re dedicated to great tasting food that makes a real difference. We've been on this journey for over ten years with 95% of our vegetables and herbs grown sustainably and we preserve the goodness of our ingredients through careful drying and flavour blending techniques.
