Did you know that, each day globally, 3.5M photos of food are posted, liked and shared around the world1. That’s an online food conversation totalling 1.2BN posts in the space of a year on a global scale. But we are sharing food so that it can be admired, not eaten. Shared, but not shared.
The World Food Programme (WFP) tells us that the latest figures show that 815M people2 - or one in nine of the global population – still go to bed hungry. If one in nine of our food photos this week globally was instead a donation of a meal – just 25 cents - 2 million more people would be fed this week alone.
As one of the world’s largest food brands, we want to try and change these statistics for the better. That’s why this World Food Day we are giving food lovers the opportunity to turn a food post into a real meal for someone in need. On October 16th, each time our #ShareTheMeal post is shared or retweeted on Facebook and Twitter, we will donate the equivalent of one meal to WFP, up to a total of 1.5 million meals. You can also download WFP’s ShareTheMeal app which enables them to take a food photo and instantly donate as little as 47 cents, enough to feed a child for a day, with a simple tap on your smartphone.
The money donated by Knorr will give families in need – via WFP’s system of cash-based transfers - the means to choose and buy their own food with dignity and freedom.
How our World Food Day 2017 campaign works:
• For every share of Knorr’s Facebook post or retweet of Knorr’s tweet on World Food Day with #ShareTheMeal #Knorr, Knorr will donate one meal – equivalent to 24 cents – to people in need through the World Food Program
• You can also add your own donation by using the World Food Programme’s SharetheMeal app which is available to download here on IOS and Android platforms
• Knorr will donate up to 1.5 million meals
• Knorr’s donations will go to the World Food Programme’s cash based transfer
About Knorr and World Food Day
In 2014, Knorr made its first donation of one million nutritious cooked school meals on World Food Day. Knorr repeated this donation again in 2015 and 2016, helping WFP to provide a total of 3 million school meals since 2014.
About the World Food Programme (WFP) and World Food Day
is the world’s largest humanitarian agency fighting hunger worldwide, delivering food assistance in emergencies and working with communities to improve nutrition and build resilience. Each year, WFP assists some 80 million people in around 80 countries. World Food Day was established in 1981 by the United Nations Food and Agriculture Organization and offers the chance to strengthen national and international solidarity in the struggle against hunger, malnutrition and poverty. For more information about WFP, visit www.wfp.org.
About WFPs ShareTheMeal donation app
ShareTheMeal allows smartphone users to donate a meal to a person in need via a free iOS and Android app. ShareTheMeal is an initiative of the World Food Programme Innovation Accelerator.
1Social media volumes were collected on behalf of Knorr by the Edelman Intelligence Command Center, an online media listening tool. The data was collected on the 31st of August 2017 for the period of the 30th of August 2017 monitoring the use of and engagement with #food.
2The State of Food Insecurity and Nutrition in the World Report – 2017 https://www.wfp.org/content/2017-state-food-security-and-nutrition-world-sofi-report