Knorr farmers have developed smart ways to get the most out of every drop. Like drip irrigation, which gives plants just the right amount of water they need for healthy, tasty vegetables. This technology was actually first developed in the deserts of Israel where farmers had to be particularly careful about treasuring every last drop.
Knorr Sustainable Agriculture Manager, Andrea Granier, believes watering is crucial to the eventual taste;
“We judge our vegetables first and foremost by their flavour, so we water them to be at their sweetest come harvest time. Our tomatoes aren’t watered for about a week before they’re picked, and are all the sweeter for it. Also, the less water in the harvested crop, the quicker they dry, so it has great benefits all round.”