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Flavour for All

Why Knorr and Why Now?

Why Knorr?

Knorr is the UK expert in flavour and believes that everyone deserves rich Flavour because a nutritious flavoursome meal, coupled with how it’s prepared and consumed, influences your physical and emotional well-being. However, many of society’s most vulnerable struggle to even put food on the table.

Food poverty is defined as experiencing hunger, the inability to secure enough food of sufficient quality and quantity to enable good health and participation in society, and cutting down on food due to financial necessity. For those that are experiencing food poverty a lack of flavour is an everyday occurrence.  

Knorr’s recent ‘Food Not Fuel’ report revealed that 80% of those who experienced a lack of flavour for a week were less positive in their thoughts and attitudes, 70% noted their energy levels and ability to concentrate reduced significantly and all the participants felt socially isolated – all psychological impacts that those who are food insecure struggle with daily.

As one of the world’s biggest food brands, we believe we have a responsibility to help bring positive change to people’s lives. Through the Flavour For All project Knorr wants to help more people who are experiencing food poverty access these all important flavoursome, nutritious meals by providing donations and workshops to soup kitchens and food banks across the UK. 

Using our expertise in food and flavour, Knorr will be providing monetary support and helping to upskill volunteers and guests through cooking classes that focus on how to create nutritious flavoursome meals that both save money and waste less. 

Why Now?

With food insecurity and poverty in the UK rising at alarming rates, Knorr wants to give more people easier access to nutritious flavoursome meals. 

More than 8 million Brits live in households that struggle to put food on the table and 4.7 million regularly go a day without eating * but nearly a third of millennials think food poverty isn’t an issue in UK**

Through the Flavour For All project we not only want to help those experiencing food poverty, but also raise awareness of the issue in the UK and the great work food aid organisations and their volunteers are doing to tackle it.

 *The Food Foundation, Too Poor to Eat - Food insecurity in the UK, By Anna Taylor and Rachel Loopstra, May 2016

 **Research commissioned by Mortar London, polling 2,000 consumers in the UK, February 2017