Little Stories
Everything we do is dedicated to making better tasting food, and that includes growing our ingredients sustainably. It’s not only good for the planet, but we believe you can taste the difference in every dish you cook.
Our story of sustainability isn’t just one story, it’s a thousand little ones that all come together to make the world a better, tastier place. Farmers, suppliers, and chefs – everyone has their own tale to tell, and they’re all doing their bit to help us source all of our agricultural ingredients sustainably by 2020.
OUR RECIPE BEGINS IN THE FIELD
Great food begins with the perfect seeds dropped into rich fertile soil where they’re lovingly nurtured by a responsible farmer who respects nature’s way of doing things.
Milly-la-Forêt, France
Knorr Landmark farm
We spent three years searching for the perfect Basil. With some help from our herb farmers and a library of ancient seeds, I tasted 145 different varieties to select three Basil types with the perfect strong and intense taste for our Knorr recipes.
Clemens Stiefvater
THE STORY OF THE PARSLEY FARMER WHO WANTED TO GO FISHING
Mr Brierre
RIPENED UNDER THE SUN
Place in an open field, ripen slowly under the sun, add just the right amount of water for sweetness, and pick when ready.
Tillburg, Netherlands
Knorr Landmark farm
IMPROVING THE FLAVOUR OF A HUNDRED-YEAR-OLD CARROT VARIETY
Simon and Harrie
I’M REALLY PASSIONATE ABOUT TOMATOES, FROM WHEN I GET UP TO WHEN I GO TO SLEEP. SERIOUSLY, IT’S AS IF I HAVE THEM IN MY BLOOD.
Esther Gutierrez
THE RACE IS ON
After months of growing and care, we pick our vegetables at the peak of ripeness. Then it’s a race against the clock to prepare them as fast as possible to lock in flavour and goodness.
Groß-Enzersdorf, Austria
Knorr Landmark farm
HOW TO MAKE A GROWN MAN CRY
Benoit Collardo
PRESERVING FLAVOUR
How we preserve and lock in flavour is just as important as how we grow our vegetables in the first place. That can mean drying, freezing, boiling, or turning them into paste – whatever suits the Knorr recipe they’ll be making.
Groß-Enzersdorf, Austria
Knorr Pumpkin processing facility
DRYING IS ONE OF THE MOST NATURAL WAYS TO PRESERVE FOOD. WE DON’T NEED TO ADD ANY PRESERVATIVES, AND IT PROTECTS THE NATURAL FLAVOUR.
Georg Schmuecker
PROTECTING HALLOWEEN FOR GENERATIONS TO COME
Norbert and Robert
THE TASTE OF SUSTAINABILITY
This is where the hard work comes together. We believe it leads to rich flavours, sweet vegetables, feel good food all round. Our chefs work closely with Knorr farmers to make sure their love for growing great food makes a real difference in Knorr products and in the meals you cook with them.
Badajoz, Spain
Knorr Landmark Farm
A COMMUNITY GROWN BY TASTY TOMATOES
The People of Badajoz
SUSTAINABILITY IS NOT ONLY ESSENTIAL FOR THE FUTURE OF OUR PLANET, I BELIEVE IT ALSO HELPS DELIVER THE VERY BEST TASTE.
Luigi Carola Knorr Chef
