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KNORR FLAVOUR FOR ALL Q&A

General Q&A

The Knorr Flavour for All initiative aims to enrich the lives of thousands of people who are dependent on food aid. To celebrate the work of the many volunteers in the UK and the impact they have on other people’s lives, we will share our heartland and heritage in culinary expertise to train and upskill the volunteer cooks who deliver the vital dishes served in the centres. The support from Knorr will also include the provision of Knorr products, such as stock cubes, financial funding and kitchen equipment to help build the infrastructure to deliver flavourful meals more easily now and in the future. 

 

With more than 8 million Brits living in households that struggle to put food on the table and 4.7 million Brits regularly going a day without eating*, food insecurity and poverty in the UK is rising at alarming rates.

Knorr has launched the Flavour for All project to raise awareness of food insecurity in the UK with the ambition to give more people access to nutritious flavoursome meals. 

Flavour that makes a difference. 

Knorr’s FFA project aims to give 1 million people easier access to nutritious flavoursome meals by 2020


*The Food Foundation, Too Poor to Eat - Food insecurity in the UK, By Anna Taylor and Rachel Loopstra, May 2016

Through the Flavour for All initiative Knorr will raise awareness of food insecurity in the UK and support UK food aid volunteers and organisations to provide more nutritious flavoursome meals to their guests, lifting up those who use the services through the power of flavour found in Knorr stock cubes. With this we want to provide a million richer moments to people in need, as part of the wider Unilever goal of helping more than a billion people improve their health and wellbeing.


Knorr is conducting a national UK poll, both pre and post the Flavour For All project to measure the impact that the campaign will have on people’s awareness of the issue of food insecurity in Britain. 

 

In year one, through the Flavour for All initiative Knorr will help soup kitchens provide more nutritious flavoursome meals to their visitors. The support that is provided by Knorr comes in different forms:

Financial support of £160k split between our charity partners made up of monetary and non-monetary donations

The non-monetary donations will be used to provide culinary workshops to educate volunteers and guests and provide skills focused around creating nutritious flavoursome food

Raising awareness of the issue of food insecurity in the UK, and how consumers can get involved with our charity partners on the Knorr Flavour For All website and social channels

 

Soup KItchen Q&A

As one of the world’s biggest food brands, we believe we have a responsibility to help bring positive change to people’s lives. A nutritious flavoursome meal, coupled with how it’s prepared and consumed, influences your physical and emotional well-being. However, many of society’s most vulnerable struggle to even put food on the table. 

With food insecurity and poverty in the UK rising at alarming rates, Knorr wants to work with soup kitchens and food aid organisations, such as The Trussell Trust to support them in their vital work and help give more people easier access to nutritious flavoursome meals. That’s why Knorr Flavour For All project started. Flavour that makes a difference 

 

Through the Flavour for All initiative Knorr will help the kitchens to provide more nutritious flavoursome meals to their visitors. The support that is provided by Knorr comes in different forms:

Financial support of £160k split between our charity partners made up of monetary and non-monetary donations

The non-monetary donations will be used to provide culinary workshops to educate volunteers and guests and provide skills focused around creating nutritious flavoursome food

Raising the profile of the charity partners and encouraging more people to volunteer at the kitchens by providing information on the charities and the work they do on the Knorr Flavour For All website 

 

The soup kitchens Knorr are partnering with on the in the first year of the project are:

1. Shelter from the Storm – London

2. St Georges Crypt – Leeds

3. The People’s Kitchen – Newcastle


The Knorr Flavour for All initiative is currently running for 12 months January 2017-December 2017, however, Knorr’s aim is for the partnerships to become long-term and locally sustainable.

 

Knorr have currently chosen to focus on partnering with three kitchens across the UK. If the trial is a success there could be the possibility to extend this to other kitchens or food aid providers across the UK. 


If you would like to be considered as a partner in this initiative, please register your interest at FlavourForAll@mischiefpr.com  

 

Knorr has partnered with three Soup Kitchens for 2017 and are working with the existing staff and volunteers in each location.  The best way to get involved with the Flavour for All project would be to get in touch with one of our partners, visit: http://www.knorr.co.uk/Flavourforall to see how you can help. 

Alternatively, you can find a link to your local Soup Kitchen or Food bank at https://www.trusselltrust.org/ where you could offer your time to volunteer or a donation.


To find out more you can visit the Flavour For All website: http://www.knorr.co.uk/Flavourforall 

 

The donation is specific to Knorr stock cubes across all flavours except Rich Beef. The stock cube is Knorr’s most popular product.

 

The promotional stock cubes are available in nationwide retailers, including Tesco, Asda, Sainsbury’s, Morrisons, Waitrose, Coop, Convenience and Ecommerce. 

 

You can help by buying a pack of Knorr Stock cubes (8 x 10 Grams), which will see Knorr donate proceeds to soup kitchens across the UK. Alternatively, you can find out about ways to volunteer and donate at your local Soup Kitchen by visiting: http://www.knorr.co.uk/Flavourforall

 

Homelessness Q&A

The Flavour For All project, which aims to give more than one million people easier access to nutritious flavoursome meals by 2020.

 

Knorr believes everyone deserves food with real flavour. Flavourful food is something that most of us take for granted, but vulnerable people in society don’t always get to experience food with real flavour. Their circumstances mean that food is simply fuel for them. The need to provide vulnerable people with food is widely understood, but we don’t always consider the need for that food to have good flavour. What’s more, food is about more than just sating appetite – it provides vital connections, customs and habits.