The Knorr Story

Saving Hidden Water

Knorr is passionate about sustainable farming and sustainable food.

Food just tastes better when it’s produced the right way and we can keep delivering sustainable produce for generations to come. Thinking about how to save water at every stage in order to produce environmentally friendly food is one of the ways we and the farmers we work with are doing our bit.

World Water Week is the perfect time to explain just what Knorr Sustainability means and how everyone can work together to help shrink their water footprint.

We all have one, but how many of us really know what our water footprint is? You might think it’s how much water you drink or how much you use to shower or wash the car, but that’s just the tip of the iceberg. On average we use about 37 gallons a day on those domestic activities – but when you look at the hidden water used to produce the food we eat, our water footprint grows to over 1,000 gallons enough to fill seven hot tubs.

But why is this a problem? Because we’re running out of fresh water.

For half a billion** people water scarcity is already an issue, by 2030, the UN predicts that half the global population will be facing water shortages. That’s why we all need to become more aware of the water we ‘consume’ every day, even if it is unseen such as water in farming. In fact this invisible water is crucial, as every year around 90 per cent of the world’s total surface and ground water is used to grow crops.

So what are we doing?

Knorr knows that while water in farming is critical, it can also be a major source of water waste. Which is why we are working with farmers across the world to help them to meet sustainable agriculture goals and pioneer new techniques to cut down the amount of water that is used to grow crops. Over the last three years farmers who are part of Knorr’s sustainable agriculture program have saved an average of 337,000 gallons – that’s over 5 million glasses of water.

So what can everyone do to reduce their hidden water footprint?

1. Make simple food swaps. Do you know how much water you could save by switching from bread to potatoes? Here are some more surprising water saving swaps:
*1 kg equals 2.20 lbs
2. Read the label. Look for the Knorr Sustainability Partnership logo to show that ingredients in the products you’re buying have been sustainably sourced, and that includes using less water to produce them. We’re well on our journey with farmers to grow our ingredients responsibly through our Knorr Sustainability Partnership.

3. Watch your waste. When you throw out food, you aren’t just wasting what you haven’t got around to eating, you are also wasting all the resources, including water, that were used to produce it. So instead of throwing out those leftovers, get inspired by these ideas to turn them into tasty dishes instead.

* Water Footprint Network
** Human Development Report 2006. UNDP, 2006